Back in the olden days, Apple’s logo featured a rainbow of six colors. Longtime Apple fans and employees used to say that if you cut them, they would “bleed six colors.”
Steve Jobs described his return to Apple in this way:
I had expected that all of the good people would have left. And I found these miraculous people… I tried to ask this as tactfully as I could, “Why are you still here?” And a lot of them had this little phrase, “Because I bleed in six colors.” Which was the old six-color Apple logo. And that was code for, “because I love what this place stands for.”